But saying that the image-focused social platform is absolutely for everyone would not be honest either. Is it a common Web destination only for arts and crafts lovers, avid home decorators and fashion bloggers hungry after discovering most tending style ideas and new inspirations? Not really. Visual bookmarking and discovery engine with more than 100 million monthly active users and a very particular demographic represented in vast majority by…females. Smart marketers are increasingly waking up to the fact that except for omnipotent Facebook, Twitter, Snapchat, and Instagram, there is another social platform with tremendous branding and content marketing potential.
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